Based on statistics 70% of business-to-consumer marketers have acquired customers through Facebook and 84% of CEOs say they use social media to help make purchasing decisions.
Spread the word
The most important thing social media does is help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience
Grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past and will be most likely to tell their friends about you.
Step ahead of competitors
You can target your marketing message to exactly reached the right audience, you can find the high quality to followers who actually read your posts and interact with them, you can optimize content