For one thing, it helps to convince customers that your product is the one they want to purchase. Even more importantly, it increases satisfaction when the product actually arrives, which should help to curb returns, reducing wasted time and expense, as well as consumer frustrations
Traditional way of marketing costs you higher and thereby decreases the profit margin of your products, website and internet marketing costs you much less than that but fetches you more customers and reaps you more profit.
Website development is a way to make people aware of the services and/or products you are offering, understand why your products are relevant and even necessary for them to buy or use, and see which of your company's qualities set it apart from competitors. Displaying this information with high-quality images and thought-out presentation will have a large influence on customers, and it is important to strive towards making your product as relatable and appealing as possible.